BBC News Kenya 2022 Election Result Page
Project Brief
Develop a microsite for the BBC World Service that would provide pre- and post-election coverage of the Kenyan 2022 general election. ​
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User Needs
According to audience research, there was a demand for a news portal that would provide complete and impartial coverage of Kenya's general election, as well as an accurate tally of election results in the closely contested election.
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My Role
I took on the lead role of designing a result page that relayed the information in an easily navigable way. I used visual design techniques to create a visual identity and a web interface that was appealing and practical. Mimicking the infinite scroll technique, I laid out the different visualizations in a flat structure, giving a clear view of all the information available while at the same time allowing exploration of the data within the page.
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Design Process
We conducted a competitive analysis to establish the design and technical gaps in news media coverage of elections in Africa. Having supported BBC World Service election coverage in Uganda, Ivory Coast, and Burkina Faso in 2020 and those in Ethiopia, Tanzania, and Uganda in 2021, I was able to immerse myself in the editorial culture through a quasi-ethnographic study that gave me a broader view of the opportunities and constraints in the newsroom culture. I also researched design best practices and suitable data visualization tools and options to present the data.​​
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Research Findings
Election results dashboards were not commonly used during election coverage because of a lack of technical expertise and buy-in from stakeholders. Most websites were not responsive on mobile devices and therefore not suitable for African audiences, who mostly access the internet via mobile devices.
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Design Solution
The resulting page curated pre- and post-election content on one page while allowing for the different components to be embedded in different story pages as well. I designed a crisp election visual identity to capture the audience's attention and differentiate BBC's election coverage from other content and competitors, strengthening the BBC brand. Design deliverables included wireframes and handoff links done using Adobe XD and separate UI assets.
